Southbound

Effective marketing.
Thoughtful design.

Web Design & Development

We work with you to create a unique aesthetic that your users will engage. Our process is simple: After we establish a creative direction, we create design concepts and revise them until you are happy. Then, we integrate the design concepts throughout your overall digital strategy. Designing a website is a lot like opening an office or store. If you were inviting prospects or customers into an office or store, you would want to make a memorable and positive first impression. Your website is no different.

Digital Marketing

Digital marketing is the evolution of traditional marketing – it encompasses all marketing efforts that require electronic devices for delivery. Businesses can now leverage digital channels like email, social media, and search engines for meaningful interactions with existing and potential customers. Understanding the variety and purpose of these channels is essential to your success.

Branding

What is your favorite brand? Have you ever wondered why? In its simplest terms, a brand is the perception of an organization. More specifically, it is the intangible qualities that users or customers associate with a brand. It lives in the minds of an organization’s customers, employees, and investors. Jeff Bezos says “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Branding is achieved not only through a logo, colors, and a catchy tagline, but also through the ethos of the company. Branding is important because everything a company does, says, and endorses is that company’s brand.

SEO

We work to improve both the volume and the overall quality of an organization’s search engine traffic. We create and implement comprehensive SEO strategies that combine today’s best practices, keyword optimized content, and our search expertise. Every company wants to “rank” first in Google and in 2005, the answer was simple. However, today major search engines like google, bing, and duck duck go have turned to more complex, ever-evolving algorithms that determine who gets the premium search real estate.

Content Marketing

We focus on creating, publishing, and distributing content to your target audience. Unlike most digital marketing, content marketing aims to anticipate and deliver on an existing need. An organization that is doing content marketing right, is providing relevant, quality information to add value for a prospect as opposed to attempting to create demand for a need that your prospect may not have at the time the content is published.

Social Media

We use social media to build your brand awareness, drive traffic to your website, listen to your customers, or even sell your products. With audience targeting and the community-driven nature of a social network, your audience is more likely to hear and receive your message. Once you build your audience it is a great way to deliver your message, promotion, or announcement.

Email Marketing

We create email blasts, drip and nurture campaigns that reach your customers in a channel that they cannot avoid. Blast emails serve to drive action – a website visit, a sign up, or a white paper download, while drip email campaigns may serve to inform or encourage continued action from a prospect. Nurture campaigns serve to methodically turn a targeted prospect into a customer. Each organization has unique challenges and goals and finding the right email marketing mix is crucial to every effective digital strategy.

Marketing Automation

You can automate things like lead scoring and nurturing, contact updates, email updates, on boarding, and campaigns. Tools like Marketo, HubSpot, and Pardot can make these tasks much easier, and in some cases they can automate them all together. Choosing a platform that is a good fit is an important first step. Many companies go overboard, buy the most expensive tool and end up with no return. Our clients trust us to guide them through the selection and implementation of an array of sales and marketing technology.